Designing environments that cater to individuals with sensory sensitivities is essential for creating inclusive and comfortable event spaces. Sensory sensitivities can be triggered by overstimulation from noise, lighting, crowds, or strong smells, leading to discomfort or anxiety for some attendees. What Is Sensory Sensitivity? Sensory sensitivity refers to heightened or atypical responses to sensory stimuli,…
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Why Effective RSVP Management Is Key To A Successful Event
How will you know how many people showed up to your event? You know for sure you invited 300. But how will you know who showed up? Are you going to take their names manually at the door as they walk in? Imagine how pissed off your guests will be after waiting in line for…
13 Ways To Reduce Shopping Cart Abandonment
If you have an e-commerce store, then you’re definitely worried about shopping cart abandonment. You’re probably keeping track of it and getting a bit sweaty under the collar when you see the numbers going the wrong way. If you’re obsessively tracking it, let’s try and help you get a handle on it. And if you’re…
How To Compile A Kick-Ass eCommerce Marketing Strategy
Is your ecommerce marketing strategy going to make this the best holiday season for your business? As an online retailer, your marketing strategy can make or break your holiday season success. As shoppers, we have lots and lots of options online. If I land on your site and I’m not happy, I can easily find…
E-commerce Marketing: 15 Must-Haves on Your Website
We’re halfway through the year already! Can you believe it? If ever there was a time to reflect, it’s now. How far are you from meeting your business goals? Is your e-commerce marketing strategy supporting your business goals? Do you even have a strategy? Competition is stiff out there. There are more online shops now…
The Beginner’s Guide To Digital Marketing
As a digital marketing agency, we write lot about our services and how as a business you can get the most out of your marketing efforts. But what we’re finding is that during that first initial meeting with the client, we have to first start explaining what digital marketing entails. Hence this beginner’s guide. This…
Q&A with Tumelo Chulu Owner of Wrapp Around
Can you please tell us more about your business? When we started, were just a corporate gifts and event management company. We have now grown into full service digital marketing agency. We offer social media marketing, content marketing and search engine marketing, and all that comes with it. Our clientele is mostly SMMEs who have…
Unpacking Email Marketing with Sally Acton
To email or not to email? Is that even a question? We started the month with a beginner’s guide to email marketing. And then we introduced you to Mailchimp, an email marketing software designed to make your life easier. Today we talk to Sally Acton who has been using email marketing campaigns to reach her…
How To Use Mailchimp To Send Email Newsletters
In our previous blog we spoke about the importance of email marketing and why it should be part of your digital marketing strategy. Today we tackle the ‘how’ by introducing you to an email marketing software called Mailchimp. Maybe you’re struggling to impress your audience with your emails and think it’s time for a change….
The Beginner’s Guide to E-mail Marketing
Is e-mail marketing dead? I can’t even count the number of times I’ve heard this question. But before I answer, let me ask you this: how many people do you know who don’t have email? I personally don’t know any. I know people who are not active on social media, or those that are not…