During this month of focusing on analytics, we have looked at analytics for your website and social media, highlighting which analytics are a must, and which are just a nice-to-know. So next up is blog analytics. So, maybe you’re a blogger and think these don’t apply to you. After all, you’re not running a company…
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Social Media Analytics: Everything You Need To Know
February is Analytics Month at Wrapp Around! In last week’s blog we focused on website analytics. We looked at some of the important analytics to track, and the importance of data-driven decisions for your business. Just like website analytics, measuring social media analytics is critical for the success of your marketing campaigns. Keeping an eye…
Website Analytics: The Ultimate Beginner’s Guide
Do you know where your website visitors are coming from? What content do your visitors like the most? Is your website mobile-friendly? How can you improve your website’s speed? These are some of the many questions that can be answered by tracking analytics. If you’re creating content, you want answers to these questions. In this…
Social Media Call To Action: Tips and Examples
Creating effective social media posts is more than just simply posting pictures of food from your restaurant. Although that’s still important, what you ultimately want is for people to click on your links, make comments and eventually become customers. To make this happen, you need to be able to write strong social media call to…
Call To Action Phrases and Examples For Your Website
It’s Call To Action month at Wrapp Around. We kicked off the month by asking the question: What is a Call To Action and why is it important? We spoke To Mogorosi Mashilo from TrendER about how a call to action is viewed by the consumer. Understanding a consumer’s “why” is very important, but often…
Call To Action: What Is It And Why Is It Important
Have you ever commented on a post, shared an article or subscribed to an email list? Of course you have! Most of the time you did it because someone asked you to. Their message was convincing enough to get you to take action. This is a call to action at its best. A call to…
How To Write Effective Headlines To Hook Your Audience
Your headline is the first impression you make on your audience, and sometimes the only one. So writing a good headline is just as important as writing good content. How long should my headline be? Should I optimize for search engines? What words should I avoid? This article answers these questions and more. The Importance…
What Is A Blog & How To Create One
You might think you have no idea what a blog is, but trust me, you’ve come across lots. In fact, you’re reading a blog right now! If you’ve been thinking about creating a blog for your business and don’t know where to start, you’ve come to the right place. In this article, we will discuss:…
How To Do Keyword Research: A Beginner’s Guide
Keyword research should be the first step in content creation, and the basis for any online marketing campaign. When it comes to writing content for your website, blog or social media posts, you can’t skip this important step. What Is Keyword Research? Keywords are words or phrases that people use when searching for answers in…
SEO Glossary: The Beginner’s Guide
Search engine optimization (SEO) can seem to be shrouded in mystery when you’re on the outside looking in. But don’t worry, we got you! We compiled this SEO glossary to help you navigate the SEO world and familiarize yourself with the most common terms. It’s impossible to list ALL the terms here. But we picked…