As a B2B, your sales cycle is longer than a B2C. Trying to shorten that cycle is a goal for many organizations. To be successful, it is important to understand your sales funnel and the buyer’s journey. Unlike a B2B, a B2C buyer spends less time in the middle of the funnel and requires less…
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To Open or Not To Open: The COVID-19 Dilemma [Part 2]
In the second part of our COVID-19 dilemma series: We speak to Mandlakazi Mbete about the impact COVID-19 has had on her restaurant. Eunice Cross tells us how the law protects employers and employees at this time. South Africa is currently fifth in the world on the list of worst hit countries. The rate of…
To Open or Not To Open: The COVID-19 Dilemma [Part 1]
In this two-part blog series, we discuss the dreaded ‘C’ word – COVID-19. We talk to Mzontsundu Ntuli about his progressive conversation platform and how they have coped during the global lockdown We ask Mandlakazi Mbete about the impact the pandemic has had on her restaurant and employees Eunice Cross breaks down the legal jargon…
Digital Sharecropping: What It Is and How To Fix It
I’ve had the same hairdresser for years. When he started out, he worked for a popular chain that had many outlets in the country. After a few years he had built a good client base and felt confident enough to go out on his own. I followed him, of course. The salon he moved to…
How To Create A Buyer Persona – With A Free Template
Quick Summary A buyer persona is a fictional representation of your real customer. For marketing and sales, it allows you to personalize your message. Don’t delay starting because you want to create the ‘perfect’ persona. You can make improvements as you go along. There is no one-fits-all model on the number of personas you can…
8 Ways To Improve Your Digital Marketing Strategy
So you’re convinced of the benefits of content marketing and you’ve joined the revolution. Welcome! But now you’ve got a problem… your audience is not growing. Before you reach in your desk drawer for that old marketing plan you had discarded, let us try and salvage your digital marketing strategy. What is digital marketing? Digital…